The Ignite logo consists of a stylized design that emphasizes energy and innovation. Key elements include:
– Typography: The word “ignite” is written in bold, modern lowercase letters. The font is clean and sans-serif, reflecting a contemporary and approachable brand.
– Color Palette: The primary color is teal, conveying trust, reliability, and forward-thinking values.
– Sunburst Icon: Positioned above the “i” in “ignite,” the sunburst features an orange gradient, symbolizing energy, creativity, and inspiration.
– Dynamic Composition: The alignment of the logo gives it a sense of motion and energy, resonating with the brand’s name and mission.
This combination creates a visually compelling mark that communicates vibrancy and trustworthiness.
Logo Variations
Improper Usage
Constrain the proportions of the logo when resizing
Use only the approved color variations
Avoid placing the logo on a busy background image
Use only the approved logo without changing the font
Avoid placing a logo variation on a similar color background
Include spacing around the logo
Fonts
Titles and Labels
Headlines and Call-Outs
Subtitles and Body Text
You can download these fonts to install on your computer. They can also be found in the Google Font Library when editing Google Drive files.
Color Palette
HEX:
#0d748d
RGB:
13, 116, 141
CMYK:
91, 18, 0, 45
Pantone:
7705 C
HEX:
#d85a27
RGB:
216, 90, 39
CMYK:
0, 58, 82, 15
Pantone:
717 C
HEX:
#000000
RGB:
0, 0, 0
CMYK:
0, 0, 0, 0
Pantone:
Black 6 C
HEX:
#efefef
RGB:
239, 239, 239
CMYK:
0, 0, 0, 6
Pantone:
Cool Gray 1 C