Overview
Grade Levels
9–12
Number of Campuses
55
Year Launched
1999
Voice
Quick Description
A tuition-free high school designed for students who need a personalized, flexible, and purpose-driven path to graduation.
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Taglines
The perfect fit for a unique path
Learn on Your Terms: Discover the Freedom of Flexible Schedules.
Graduate Early, Succeed Faster: Your Future Starts Now.
Small Classes, Big Impact: Personalized Attention for Every Student.
Personality
- Approachable
- Realistic
- Rigorous
- Modern
- Scholarly
- Professional
- Respectful
- Energetic
- Dependable
- Welcoming
Tone
Premier’s tone is hopeful, respectful, and clear. Whether we’re addressing a student, a parent, or the public, we speak with honesty and encouragement. Our brand is here to empower, not overwhelm.
We speak like educators who care.
We speak like educators who care.
- Respectful, not overly casual
- Honest, not rigid
- Encouraging, not pressuring
- Hopeful, never hopeless
- Be clear, not complicated
- Speak to potential, not problems
Examples:
- We know every student learns differently, and we’re here to support that journey with patience and purpose.
- You have what it takes to succeed—let’s take it one step at a time, together.
- No matter your past, there’s a path forward—and we’re here to help you walk it.
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- Concise & Direct
Your Future, Your Way!
At Premier High School, we offer flexible, personalized education tailored to your needs. Earn your diploma at your own pace in a supportive environment. Enroll today! - Emphasizing Flexibility & Support
A High School That Works for You!
Premier High School provides flexible schedules, individualized instruction, and a supportive atmosphere to help students succeed. Whether you need to catch up, get ahead, or graduate early, we’re here for you. Take the first step toward your future today! - Focusing on Success & Alternative Learning
Education Designed for You!
Premier High School specializes in helping students thrive with a personalized, self-paced approach to learning. Graduate on your terms and prepare for college, career, or life’s next big step. Join a school that puts you first!
Ideal Student
Premier High School is open to all learners. Our most successful students tend to be motivated, goal-oriented, and ready to take ownership of their future. Reading plays a central role in our academic program, so comfort with reading and a willingness to engage with texts is important. While we don’t require uniforms, students are expected to arrive well-kept, focused, and ready to learn each day.
Mission
To provide hope for students through a caring, mastery-based, blended learning educational option that promotes a free society and cultivates moral and academic excellence.
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Values
Individualization — Tailor education to each student’s strengths, goals, and pace.
Independence — Give students control over their progress with support from educators.
Opportunity — Offer flexible options for graduation, college credit, and career pathways.
Character Development — Build responsible, resilient, and goal-driven individuals.
Excellence — Pursue high standards in learning, behavior, and moral development.
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Academics
Premier High School operates on a mastery-based, hybrid learning model designed for independence and support. Students work through subjects at a custom pace and are encouraged to take ownership of their learning.
Custom Curriculum – Specifically developed for the Premier model, with both digital and paper-based formats to support diverse learning preferences.
Custom-Paced Learning – Students progress as they master material, not based on an entire class, and arbitrary timelines.
Intentional Direct Instruction – Teachers guide, mentor, and intervene when needed; instruction is provided with intention and balance.
Flexible Scheduling – Accommodates work, family, or personal commitments.
One-on-One Mentorship – Teachers serve as coaches—facilitating growth and supporting students in goal setting.
Credit Recovery & Early Graduation – Students can make up credits, accelerate, or pursue their diploma on a timeline that fits.
College & Career Readiness – Dual credit, CTE programs, PTECH tracks, and military pathways equip students for post-graduation success.
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Differentiators
Premier High School isn’t traditional, and that’s the point. We’re built for students who want something different.
Personalized Graduation Plans – Each student’s academic plan is built around their specific situation and aspirations.
Mastery-Based, Not Seat-Time Based – Learning isn’t rushed or held back by fixed pacing. Progress is based on demonstrated knowledge.
Blended Learning Model – Combines online learning with direct instruction and teacher-led support.
In-Person Support with Flexibility – Small school feel with individualized attention.
Accelerated Options – Graduate early if you’re ready, with flexible pathways.
School / Life Balance – Ideal for students balancing education with work or family responsibilities.
Industry Certifications & CTE Programs – CTE, PTECH, and industry-based certifications are available across campuses.
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Terminology
DO Say
Custom-paced
Our custom-paced model ensures students move forward once they’ve truly mastered the material.
DON’T Say
Self-paced
Our self-paced program lets students finish however they want.
Why
Emphasizes guidance and structure rather than unlimited autonomy
DO Say
Flexible schedule
Students benefit from a flexible schedule that adapts to work, family, or life commitments.
DON’T Say
Whenever you want
You can show up whenever you want—it’s totally up to you.
Why
Clarifies intentional scheduling while maintaining structure and support
DO Say
Mastery-based
Progress is mastery-based, meaning students advance only when they’ve shown true understanding.
DON’T Say
Finish when you want
You just finish when you want, no pressure.
Why
Focuses on demonstrated understanding, not convenience
DO Say
Independent learning with support
We offer independent learning with support, so students grow with guidance, not guesswork.
DON’T Say
Students are on their own
At Premier, learning is completely on the shoulders of the students, and are able to learn on their own.
Why
Reinforces the presence of teacher mentorship and resources
DO Say
Public charter school
As a public charter school, Premier provides tuition-free education in a supportive setting.
DON’T Say
Alternative school
Premier is more of an alternative school for kids who don’t fit in elsewhere.
Why
Avoids stigma and accurately reflects our model
DO Say
Teacher-guided instruction
Our teacher-guided instruction ensures students are never left behind.
DON’T Say
Students teach themselves
It’s mostly self-taught. Students are responsible for figuring it all out.
Why
Emphasizes the role of educators in student success
DO Say
College and career readiness
Premier prepares students for college and career readiness through real-world pathways.
DON’T Say
Non-traditional school (without context)
It’s a non-traditional school, where things are done differently.
Why
Communicates purpose and outcomes, not just structure
DO Say
Credit recovery
We offer credit recovery options to help students stay on track or even accelerate.
DON’T Say
For students who failed
It’s mostly for students who failed and need to catch up.
Why
Focuses on opportunity, not past performance
DO Say
Graduate early
Motivated students can graduate early and move on to their next big step.
DON’T Say
Get out of school faster
It’s a way to get out of school faster if you want.
Why
Reflects achievement rather than avoidance
DO Say
CTE or Career Technical Education
Students can explore Career Technical Education programs that align with high-demand careers.
DON’T Say
Career and Technical Education or
Career Technology Education
We offer Career Technology Education options for those not doing the college route.
Why
Use the correct name set by the State of Texas
Grammar and Formatting
Accents
You should use accents in foreign words:
The French teacher introduced résumé writing during the career unit.
Book Titles
Book titles should be in italics:
Next week, students will read To Kill a Mockingbird in English class.
Ellipses
There should be no space between ellipses:
He hesitated…then raised his hand to answer.
Em Dashes
There should be no space on either side of an em dash:
The science fair project—built entirely from recycled materials—won first place.
Numbers
Use numerals when including numbers:
There are 7 periods in the school day and 25 students in each class.
Commas
Always use Oxford commas:
Students can choose from robotics, digital media, and business management.
Apostrophes
Add an apostrophe to a singular proper noun ending in “s.”:
The campus’s new policy improved student attendance.
Capitalization
Capitalize any word four letters or longer in a title:
Next week’s assembly is titled “A Future Full of Possibilities.”
Trademark Symbol Placement
Word
For names, words, and phrases, put a trademark symbol in the upper-right corner. TM, SM, or ® are placed at the top right corner of a trademark. Use superscript for a trademark symbol.
Example: Premier High School®
Word Mark
For word marks, including names and slogans or catchphrases, place the trademark symbol on the right side of the mark. Place the TM, SM, or ® directly after the mark and at the bottom right in subscript.
Example:
Image
For logos, place the trademark symbol on the bottom right side of the logo. Place the TM, SM, or ® directly after the mark and near the bottom of the logo.
Example:
Image + Word Mark
For images that are accompanied by a name, put a trademark symbol in the bottom-right corner. TM, SM, or ® are placed at the bottom right corner of a trademark. Use subscript for a trademark symbol.
Example:
Grade Levels
The preference is to spell the entire word for grade levels. They should be listed as follows:
- Pre-K
- Pre-K4 (only when necessary)
- Kindergarten
- First
- Second
- Third
- Fourth
- Fifth
- Sixth
- Seventh
- Eighth
- Ninth
- Tenth
- Eleventh
- Twelfth
If there is a grade range that should be listed, it is preferred that the word “through” is used, but if a design requires less space, an en dash (–) can be used between the grade levels. Grade levels should not be capitalized unless in a headline or call-to-action that requires each word to be capitalized.
Example: grades kindergarten through eighth
Example: grades kindergarten–eighth
If space is not available to include the full word for grade levels, initials can be used. Grade ranges can follow the same format as above. Kindergarten is listed as “K”, all other grades should be listed as their appropriate number. The word “grades” should precede the numbers. “Grades” should also be capitalized if followed by grade numbers.
Example: Grades K through 8
Example: Grades K–8
School Names
To ensure consistency and brand recognition, all campuses should follow a clear naming structure. School names must begin with the brand name, followed by a hyphen, then the city in which the campus is located. If there are multiple campuses within the same city, a regional identifier should be added in parentheses to distinguish the location:
Example: Brand Name – City
Example: Brand Name – City (Area)
Dates and Times
Date
Dates should be written with the capitalized day of the week, followed by a comma, followed by the capitalized month (unless in Spanish), followed by the number with a superscript “th” or “st”. The year can be left off if it is apparent that the date is coming within this same calendar year. If the year is necessary, add a comma followed by the numbered year.
Example: Wednesday, March 8th
Example: Wednesday, March 8th, 2032
Time
Times should be written with the a.m. and p.m. proceeding the numbers, include the colon in the time, and a space after the numbers.
Example: 8:00 p.m.
Hyphens can be used to save room on designs for start and end times. Preferably, “to” should be used between the times.
Example: 6:00 p.m. – 8:00 p.m.
Preference: 6:00 p.m. to 8:00 p.m.
Date and Time
To combine the date and time, use the examples above, and add “from” between the date and the time.
Example: Wednesday, March 8th from 6:00 p.m. to 8:00 p.m.
Addresses
Addresses should be listed as: Street number, followed by the street name, followed by the abbreviated type of roadway with a period (St., Rd., Ave.). If there is a second address line, abbreviate the location type with a period (Ste., Apt.), followed by the number, followed by a comma, followed by the City, followed by a comma, followed by the state initials, followed by the zip code.
Example: 0000 Street Ln., Ste. 000, City, TX 00000
Phone Numbers
Phone numbers should only include numbers and hyphens in the appropriate locations:
Example: 000-000-0000
Website URLs
Website URLs should be listed differently based on text alignment. If left or right aligned, the URL should be listed without “www.”. If the website URL is center aligned, it should be listed with “www.”. Never include “https://”.
Example (left or right aligned): Website.com
Example (center aligned): www.Website.com
Capitalize the first letter of each word in a URL to help with readability and brand recognition. Do not capitalize the domain extension. Capitalize the path as well.
Example: CapitalizeTheFirstLetter.com
Example: CapitalizeTheFirstLetter.com/EnrollToday
Headlines and Calls-to-Action
Headlines and calls-to-action are at the discretion of the designer based on the overall design layout. All letters can be capitalized, all words can be capitalized, the first word can be capitalized, or all letters can be lowercase.
Example: Headlines and calls-to-action
Example: Headlines and Calls-to-Action
Example: HEADLINES AND CALLS-TO-ACTION
Example: headlines and calls-to-action