The words “TEXAS WORKS” are prominently displayed in a bold, sans-serif typeface. “TEXAS” appears in a lighter teal, while “WORKS” is in a darker teal. The font is clean and modern, projecting professionalism and efficiency.
To the left of the logotype is a stylized teal cogwheel. This gear represents career preparation, training and opportunities, illustrating the practical application of education. Within the cog is a white outline of a graduation cap, representing high school graduation and the attainment of a diploma. The combination of the cog and graduation cap visually links education with career development, highlighting the core function of TexasWorks.
Logo Variations
Improper Usage
Constrain the proportions of the logo when resizing
Use only the approved color variations
Avoid placing the logo on a busy background image
Use only the approved logo without changing the font
Avoid placing a logo variation on a similar color background
Include spacing around the logo
Fonts
Titles and Labels
Headlines and Call-Outs
Subtitles and Body Text
You can download these fonts to install on your computer. They can also be found in the Google Font Library when editing Google Drive files.
Color Palette
HEX:
#03658c
RGB:
3, 101, 140
CMYK:
98, 28, 0, 45
Pantone:
7691 C
HEX:
#4f98b0
RGB:
79, 152, 176
CMYK:
55, 14, 0, 31
Pantone:
549 C
HEX:
#4f4f4f
RGB:
79, 79, 79
CMYK:
0, 0, 0, 69
Pantone:
Cool Gray 11 C
HEX:
#ffffff
RGB:
255, 255, 255
CMYK:
0, 0, 0, 0
Pantone:
White