Overview
Grade Levels
6–12
Number of Campuses
1
Year Launched
2012
Voice
Quick Description
iSchool Virtual Academy is a flexible, tuition-free, accredited online public charter school where students can learn at their own pace with the support of certified teachers, Success Coaches, and engaged parents working as a team.
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Taglines
Education Your Way
Discover a New World of Online Learning
Where Learning Has No Bounds
A Virtual School Focused on Your Success
Personality
- Adventurous
- Multifaceted
- Approachable
- Imaginative
- Energetic
- Intuitive
- Professional
- Dependable
- Trusted
- Relatable
- Open-minded
- Welcoming
- Modern
- Innovative
Tone
iSchool Virtual Academy’s tone is supportive, empowering, and collaborative. Success in a virtual program comes from flexibility and strong relationships. Messaging reflects the balance between student independence and the guidance of teachers, Success Coaches, and parents working together as a team. It also highlights the flexibility that allows students to pursue their aspirations—whether academic, athletic, or creative.
The voice is that of a trusted partner in a student’s education—encouraging and clear—while reinforcing that no one is alone in the journey.
- Supportive, not overbearing
- Empowering, not hands-off
- Collaborative, not isolating
- Encouraging, not pressuring
- Optimistic, never dismissive
- Clear, not complicated
- Relatable, not overly casual
- Focused on teamwork, not just independence
- Flexible to aspirations, not one-size-fits-all
Examples:
- “Your student isn’t on their own. Our Texas-certified teachers, Success Coaches, and your family form a team to support their success.”
- “We know every learner is different, and our program gives your child the flexibility to grow at a custom pace.”
- “Whether your student is pursuing academics, athletics, or the arts, our flexible program supports their dreams.”
- “Parents are an essential part of our program, and we’re here to work alongside you every step of the way.”
- “When students, families, and educators work together, success happens.”
Example Ad Copy
- Empowering Virtual Students to Thrive
Education That Supports Student Goals. iSchool Virtual Academy gives Texas students the freedom to learn anywhere, anytime. Whether preparing for college, pursuing athletics, or exploring creative passions, students benefit from a flexible, tuition-free program and a supportive team that helps them succeed on their terms. - Focusing on Flexibility & Support
A Program That Fits Real Life. iSchool Virtual Academy provides students and families with a personalized approach to learning. With certified teachers, Success Coaches, and involved parents, the program offers the structure and encouragement students need to balance academics and individual goals. - Highlighting Teamwork & Success
A Community Built for Student Success. At iSchool Virtual Academy, no student learns alone. Each learner is supported by a dedicated team—certified teachers, Success Coaches, and parents—working together to help them thrive academically, socially, and beyond. Enroll today to experience a virtual school designed to meet diverse student needs.
Student Expectations
Self-motivated students, independent learners with strong family support at home, tend to thrive in a virtual learning environment. They are comfortable navigating online platforms and ready to take ownership of their educational journey. The flexible program is well-suited for students pursuing academic excellence as well as those balancing extracurricular commitments such as athletics, the arts, or career preparation. Active participation is expected, including engagement in live instruction, small group sessions, and one-on-one support. While there is no formal dress code, students should appear well-kept and prepared for on-screen classes each day.
Mission
To provide hope for students through a virtual, mastery‑based, blended learning educational option that promotes a free society and cultivates moral and academic excellence.
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Values
Hope & Opportunity — Opening doors to success.
Quality Engagement — Connecting with students where they are.
Innovation — Making learning fun and adaptive.
Character Development — Focusing on moral and civic excellence.
Flexibility — Supporting unique learning paths for every student.
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Academics
iSchool Virtual Academy operates on a mastery-based, hybrid learning model that combines student independence with strong academic support. Learners progress through their courses at a customized pace, guided by certified teachers, dedicated Success Coaches, and engaged parents working together as a team.
- Custom Curriculum – TEA-approved digital curriculum (BrightThinker) developed specifically for Texas standards, designed to engage and challenge students in a virtual environment.
- Mastery-Based Learning – Students advance by demonstrating mastery of the material, allowing for accelerated progress or additional time as needed.
- Hybrid Instructional Model – A combination of live online classes, small group instruction, on-demand recorded lessons, and one-on-one teacher support.
- Flexible Scheduling – Designed for students balancing academics with athletics, arts, health needs, or other personal commitments.
- Success Coach Model – Each student is paired with a Success Coach who provides mentorship, goal-setting, progress monitoring, and engagement support.
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Programs Offered
Personalized Learning Paths tailored to a variety of academic goals and interests:
- Career Readiness – In partnership with Premier High School, offering CTE industry certifications, career-focused coursework, and pathways to workforce success.
- Credit Recovery – In partnership with Premier High School, providing opportunities for students to recover credits and stay on track toward earning a high school diploma.
- College Readiness – In partnership with Quest Collegiate Academy, offering AP courses, Dual Credit options, Associate’s Degree pathways, and support for college applications and testing.
- Classical Education – In partnership with Founders Classical Academy, delivering a rich, liberal arts curriculum focused on civic virtue, moral character, and academic excellence.
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Differentiators
iSchool Virtual Academy is intentionally non-traditional, offering a unique educational experience designed to meet the needs of today’s diverse learners.
- Personalized Learning Paths – Each academic plan is tailored to individual goals, interests, and life circumstances.
- Mastery-Based Progression – Advancement is based on demonstrated understanding, not time spent in a seat.
- Hybrid Learning Model – Combines live instruction, collaborative group sessions, and self-paced content for a dynamic learning environment.
- Flexibility for Life – Ideal for students managing school alongside extracurriculars, jobs, or family responsibilities.
- Success Coach + Teacher Team – Every student is supported by a dedicated Success Coach and certified teaching staff.
- Accelerated Options – Opportunities available for early graduation or faster academic progression based on readiness.
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Terminology
DO Say
Custom-paced
Our custom-paced model ensures students move forward once they’ve truly mastered the material.
DON’T Say
Self-paced
Our self-paced program lets students finish however they want.
Why
Emphasizes guidance and structure rather than unlimited autonomy.
DO Say
Success Coach
Your dedicated Success Coach supports you in goal-setting, time management, and staying on track.
DON’T Say
Virtual Assistant or Teacher’s Aide
A virtual assistant helps keep students accountable.
Why
Highlights the mentorship and human connection at the core of iSVA’s support model.
DO Say
Enrollment Specialist or Enrollment Advisor
A caring Enrollment Specialist will contact you via email.
DON’T Say
Enrollment Attendant
An enrollment attendant will contact you shortly.
Why
The attendant suggests a more passive experience.
DO Say
iSchool Virtual Academy or iSchool
DON’T Say
iSVA
Why
iSVA is an internal abbreviation. We don’t own “iSVA” as a brand.
DO Say
Hybrid Instructional Model
We implement a hybrid instruction model by combining live classes, on-demand lessons, and one-on-one support for a rich learning experience.
DON’T Say
Virtual Instruction Model
All of our content is presented through a virtual instruction model without live interaction.
Why
Clarifies the balance of independent and teacher-led learning.
DO Say
Mastery-Based Learning
Students move forward in our mastery-based learning model by demonstrating knowledge and understanding.
DON’T Say
Work-at-your-own-speed
Students progress through the material at their own speed.
Why
Shows there is structure and accountability in the learning process.
DO Say
Flexible Schedule
Our flexible schedule allows students to balance learning with their commitments and goals.
DON’T Say
Do school whenever
Students log in whenever they want without structure.
Why
Communicates flexibility within a framework of support and expectations.
DO Say
Credit recovery
Our credit recovery program helps students get back on track and work toward graduation.
DON’T Say
Make up for missed school
Student make up for missed school by catching up on what they didn’t finish in the past.
Why
Highlights proactive support rather than focusing on past struggles.
DO Say
Online Public Charter School
As a tuition-free online public charter school, we provide high-quality education accessible to students statewide.
DON’T Say
Online Public School
We’re an online public school similar to ISDs
Why
Clarifies that iSVA is a public, tuition-free option for Texas students.
DO Say
Virtual Students
Our virtual students engage in learning, connect with peers, and receive support in a dynamic online community.
DON’T Say
Online or Remote Students
Our students work independently from home without interaction.
Why
Distinguishes iSVA’s interactive virtual program from homeschooling.
Grammar and Formatting
Accents
You should use accents in foreign words:
The French teacher introduced résumé writing during the career unit.
Book Titles
Book titles should be in italics:
Next week, students will read To Kill a Mockingbird in English class.
Ellipses
There should be no space between ellipses:
He hesitated…then raised his hand to answer.
Em Dashes
There should be no space on either side of an em dash:
The science fair project—built entirely from recycled materials—won first place.
Numbers
Use numerals when including numbers:
There are 7 periods in the school day and 25 students in each class.
Commas
Always use Oxford commas:
Students can choose from robotics, digital media, and business management.
Apostrophes
Add an apostrophe to a singular proper noun ending in “s.”:
The campus’s new policy improved student attendance.
Capitalization
Capitalize any word four letters or longer in a title:
Next week’s assembly is titled “A Future Full of Possibilities.”
Trademark Symbol Placement
Word
For names, words, and phrases, put a trademark symbol in the upper-right corner. TM, SM, or ® are placed at the top right corner of a trademark. Use superscript for a trademark symbol.
Example: iSchool Virtual Academy®
Word Mark
For word marks, including names and slogans or catchphrases, place the trademark symbol on the right side of the mark. Place the TM, SM, or ® directly after the mark and at the bottom right in subscript.
Example:
Image + Word Mark
For images that are accompanied by a name, put a trademark symbol in the bottom-right corner. TM, SM, or ® are placed at the bottom right corner of a trademark. Use subscript for a trademark symbol.
Example:
Grade Levels
The preference is to spell the entire word for grade levels. They should be listed as follows:
- Pre-K
- Pre-K4 (only when necessary)
- Kindergarten
- First
- Second
- Third
- Fourth
- Fifth
- Sixth
- Seventh
- Eighth
- Ninth
- Tenth
- Eleventh
- Twelfth
If there is a grade range that should be listed, it is preferred that the word “through” is used, but if a design requires less space, an en dash (–) can be used between the grade levels. Grade levels should not be capitalized unless in a headline or call-to-action that requires each word to be capitalized.
Example: grades kindergarten through eighth
Example: grades kindergarten–eighth
If space is not available to include the full word for grade levels, initials can be used. Grade ranges can follow the same format as above. Kindergarten is listed as “K”, all other grades should be listed as their appropriate number. The word “grades” should precede the numbers. “Grades” should also be capitalized if followed by grade numbers.
Example: Grades K through 8
Example: Grades K–8
School Names
To ensure consistency and brand recognition, all campuses should follow a clear naming structure. School names must begin with the brand name, followed by a hyphen, then the city in which the campus is located. If there are multiple campuses within the same city, a regional identifier should be added in parentheses to distinguish the location:
Example: Brand Name – City
Example: Brand Name – City (Area)
Dates and Times
Date
Dates should be written with the capitalized day of the week, followed by a comma, followed by the capitalized month (unless in Spanish), followed by the number with a superscript “th” or “st”. The year can be left off if it is apparent that the date is coming within this same calendar year. If the year is necessary, add a comma followed by the numbered year.
Example: Wednesday, March 8th
Example: Wednesday, March 8th, 2032
Time
Times should be written with the a.m. and p.m. proceeding the numbers, include the colon in the time, and a space after the numbers.
Example: 8:00 p.m.
Hyphens can be used to save room on designs for start and end times. Preferably, “to” should be used between the times.
Example: 6:00 p.m. – 8:00 p.m.
Preference: 6:00 p.m. to 8:00 p.m.
Date and Time
To combine the date and time, use the examples above, and add “from” between the date and the time.
Example: Wednesday, March 8th from 6:00 p.m. to 8:00 p.m.
Addresses
Addresses should be listed as: Street number, followed by the street name, followed by the abbreviated type of roadway with a period (St., Rd., Ave.). If there is a second address line, abbreviate the location type with a period (Ste., Apt.), followed by the number, followed by a comma, followed by the City, followed by a comma, followed by the state initials, followed by the zip code.
Example: 0000 Street Ln., Ste. 000, City, TX 00000
Phone Numbers
Phone numbers should only include numbers and hyphens in the appropriate locations:
Example: 000-000-0000
Website URLs
Website URLs should be listed differently based on text alignment. If left or right aligned, the URL should be listed without “www.”. If the website URL is center aligned, it should be listed with “www.”. Never include “https://”.
Example (left or right aligned): Website.com
Example (center aligned): www.Website.com
Capitalize the first letter of each word in a URL to help with readability and brand recognition. Do not capitalize the domain extension. Capitalize the path as well.
Example: CapitalizeTheFirstLetter.com
Example: CapitalizeTheFirstLetter.com/EnrollToday
Headlines and Calls-to-Action
Headlines and calls-to-action are at the discretion of the designer based on the overall design layout. All letters can be capitalized, all words can be capitalized, the first word can be capitalized, or all letters can be lowercase.
Example: Headlines and calls-to-action
Example: Headlines and Calls-to-Action
Example: HEADLINES AND CALLS-TO-ACTION
Example: headlines and calls-to-action