The iSchool logo reflects a modern and innovative approach to education. Key elements include:
– Icon Design:
The teal circular icon incorporates a stylized lowercase “i” within an open, incomplete circle, representing a power button.
– Typography:
The word “iSchool” is presented in bold, rounded sans-serif font for a friendly yet professional aesthetic.
The text is in a dark gray tone, conveying balance, stability, and trust.
– Color Palette:
Teal: Represents innovation, creativity, and a future-forward outlook.
Dark Gray: Complements the teal and emphasizes reliability and sophistication.
The logo combines a dynamic visual icon with clean, modern typography to convey the brand’s commitment to innovation and educational excellence.
Logo Variations
Improper Usage
Constrain the proportions of the logo when resizing
Use only the approved color variations
Avoid placing the logo on a busy background image
Use only the approved logo without changing the font
Avoid placing a logo variation on a similar color background
Include spacing around the logo
Fonts
Titles and Labels
Headlines and Call-Outs
Subtitles and Body Text
You can download these fonts to install on your computer. They can also be found in the Google Font Library when editing Google Drive files.
Color Palette
HEX:
#0aa8a1
RGB:
3-168-161
CMYK:
78, 10, 43, 0
Pantone:
3272 C
HEX:
#ff9b00
RGB:
255-155-0
CMYK:
0, 46, 100, 0
Pantone:
P 17-8 C
HEX:
#000000
RGB:
0, 0, 0
CMYK:
0, 0, 0, 0
Pantone:
Black 6 C
HEX:
#efefef
RGB:
239, 239, 239
CMYK:
0, 0, 0, 6
Pantone:
Cool Gray 1 C